What is SEO?
Search engine optimization (SEO), to start with, is an internet marketing strategy that greatly enhances the online visibility of a website or a web page in a web search. It is a method that optimizes (enhance the effectiveness of) your content for search engines, making such content rank higher than contents from other sites that offer similar content.
On the other hand, copywriting is the art and science of making content that prompts a reader or potential customer to either subscribe to the service you offer, buy a product, take a test drive or take some other action that will benefit your business.
What is SEO Copywriting?
SEO copywriting deals with the creation of useful content that targets specific keywords which therefore makes it possible for other people to promote your content on social media platforms. This increases the relevance of your content and improves its ranking on Google for the selected keywords. SEO copywriting makes it possible to target your customer’s specific problems with well-crafted content, followed up by excellent solutions to such problems.
The following are reasons why SEO Copywriting is important:
1) Site Speed is crucial
A study by Akamai (a leading content delivery network provider for media and software delivery and cloud security solutions) revealed that:
- 40% of people abandon a web page if it takes more than 3 seconds to fully load.
- 47% of end users expect a web page to load in two seconds or one (if possible).
Site speed has been an important factor in site ranking since 2010. This is due to the fact that, although your content might be useful and interesting, but if your site takes a long time to load your page fully, your site visitors will leave, because their attention span is quite short, usually about 7 seconds. They simply leave the site because of a bad user experience. This is however taken care of, when SEO Copywriting is employed.
Does site speed lead to improved conversion rates?
- Of course, it does.
According to Kathryn Aragon (a copywriter, content strategist and author, on a mission to help your business get remarkable results from your content) “speeding up your site’s load time can improve your conversion rate by 7%”
2) A perfect headline is guaranteed
A perfect headline is very important in making your content get to the target audience. If the headline of your content is not well framed, your click-through rate would be low. SEO Copywriting averts such a bad experience.
In SEO copywriting, your headline would attract people’s attention, and prompt them to click and read further, which in turn, increase your conversion rate.
3) You will produce trustworthy content
Since the major reason why people make searches on Google and other search engines is to look for useful content, SEO Copywriting ensures that such a need is constantly met. This makes your site the people’s choice on any niche of SEO Copywriter content you offer.