What Is CRO (Conversion Rate Optimization)?

What Is CRO (Conversion Rate Optimization)?

A Conversion Rate Optimization is the process of optimizing a website, advertisement, or a landing page to get a potential customer to convert to an actual customer. If the potential customer does not actually make a purchase but might sign up for your company’s newsletter, then they have entered their name and either mailing or email address. This gives you the opportunity to get …