The Value of Catalogs

Whether you sell products to businesses, consumers, or both, catalogs (and catalog design) are vital to your company’s success. Their most basic purpose is to generate revenue by selling product. Catalogs, however, can be powerful in other ways as well. They can open doors and create new customers through professional presentation and a smashing first impression. They can shoot you past your competitors with creative design, unique product offerings, superior customer service policies, and special offers. They can generate customer loyalty and increase repeat business through constant contact, creative design & presentation, great deals, and special offers. As people who know catalogs, we excel in catalog design. Read more information on site ranking and its worth by visiting http://www.beaconcom.sg/

The Misfits And Catalog Design

Our core strengths, knowledge, and experience come from having worked directly in the catalog industry. Through an 8-year period, we started and grew a traditional mail order catalog company, breaking into a very competitive niche market with large established players, and eventually became a household name in this market. Along the way, we won four separate awards for Best Mail Order Catalog and were finalists for a well-known national award. Our contrarian catalog industry. Through an 8-year period, we started and grew a traditional mail order catalog company, breaking into a very competitive niche market with large established players, and eventually became a household name in this market. Along the way, we won four separate awards for Best Mail Order Catalog and were finalists for a well-known national award. Our contrarian thinking, and creativity in marketing the company, allowed us to surpass our competitors. Before the Internet and dot.com craze, we developed an e-commerce division which ended up being responsible for over 30% of sales. So…we know catalogs…we know catalog design…online, printed, or e-catalogs. e-commerce division which ended up being responsible for over 30% of sales. So…we know catalogs…we know catalog design…online, printed, or e-catalogs.

Online Catalogs

Online catalogs, and online catalog design, form the basis of e-commerce websites. Online catalogs are typically comprised of a database of products that resides on your web server and that is integrated into a shopping cart system. Online catalogs allow your customers to browse your product line(s), learn everything they need to know about your products, and purchase your products directly online. In addition, online catalogs can offer:e-commerce websites. Online catalogs are typically comprised of a database of products that resides on your web server and that is integrated into a shopping cart system. Online catalogs allow your customers to browse your product line(s), learn everything they need to know about your products, and purchase your products directly online. In addition, online catalogs can offer:

  • credit card processing
  • PayPal integration
  • discounts
  • coupons
  • gift certificates
  • wish list
  • gift registry
  • secure login & shopping
  • email confirmation & receipts

All these are available without any intervention by your company’s employees or salespeople. If your company sells products, whether it’s wholesale or retail, and does not have a functioning e-commerce website and/or an online catalog, you are, quite frankly, missing the boat. Please take a look at our e-commerce web design abilities.

Printed Catalogs (Mail Order Catalogs)

Almost every home in America, on any given day, receives a catalog in the mail. Likewise, mostly every company in America, on any given day, receives a catalog from another company selling its products. Despite the explosion of online catalogs, and the undisputed need for companies to sell online, printed catalogs are alive and well…and successful!

Have you noticed that every company that mails out a printed catalog also has an e-commerce site and online catalog? Yet, not every e-commerce or online company has a printed catalog. Why? Cost. Printed catalogs are more expensive. In addition to design & layout, there is the added cost of printing and postage. So, why do companies still pursue the art (and science) of mail order catalogs? Simple. Because they work! Not to mention that there’s less competition in the catalog industry!

Most web developers will only talk web, because that’s all they know. We, however, appreciate the effectiveness and power of printed catalogs. As contrarians, we don’t see online e-commerce as the end all. We strongly believe that companies still need to pursue traditional forms of marketing to bring their customers online, and catalogs can be a very effective method. Having years of experience in catalog design, catalog production, catalog operations, and fulfillment, The Misfits can offer their clients professional catalog design, including layout & production, as well as consultation in catalog management, operations, and fulfillment.

The Value of Catalogs

E-Catalogs

An e-catalog is a great marketing tool and can be very effective in marketing your products. It’s great for Business-2-Business. What makes an e-catalog different from a printed or online catalog is the fact that it is a self-contained program. This means that your customers do not need to be connected to the Internet in order to view the e-catalog. An e-catalog can be emailed to all your customers, or sent on CD-Rom, and it can reside right on the desktop in full view. All your customer needs to do is double-click its icon to open.

E-catalogs can contain multimedia, including audio, video, and Flash. Customers can print pages from e-catalogs. They can contain links to websites and even send email. And, of course, e-catalogs can be viewed in a web browser. Read more information on Direct marketing by clicking here

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